See the Real Me Teen Empowerment was officially launched yesterday at Makati High School. Johnson & Johnson together with Carefree Philippines, Modess Angels and Clean & Clear will be visiting schools in their campaign about See the real Me Teen Empowerment.
The maker of Modess, Clean & Clear, and Carefree revealed today a troubling global statistic: 75% of adolescents aged 13-19 years old are growing up fearful adults, hesitant to show people who they are and to display their potential because they are afraid of being ridiculed or judged for their appearances. Teens fear that their peers focus on the external, bodily manifestations of puberty like pimples, menstrual leaks, and odors instead of who they are inside and what they can do. As a result, instead of sharing their own thoughts and ideas, having fun, or participating in socio-civic activities that drive personal progress and development, they often choose to tuck their heads in a corner and stay on the sidelines.
“Our children are growing up in a world where they feel embarrassed and concerned over bodily changes that are actually normal and manageable,” said Gabrielle Solomon, Clean & Clear brand manager.
“These teens will grow up thinking that having pimples, wetness, or menstruation stains are embarrassing and that having these prevents them from pursuing the opportunities available to them. They will think that so long as you are not the traditional, flawless kind of beautiful, or if you don’t work hard to hide your flaws, it will be difficult to stand out and show the world the real you.”
Johnson & Johnson recognizes that along with society, pop culture, and other entities, it played a role in propagating this mindset. In order to sell products, most companies paint puberty as scary and taboo in order to drive demand for the products they provide.
“See The Real Me” takes on this new empowered mindset among teens by providing real role models—teen girls from the 25% of the population who have shown the courage to rise above puberty issues and are not afraid to move forward and show the world who they really are. The campaign has also unveiled its official, self-titled anthem which aims to unify both segments and inspire them with its message.
For more information, log on to Johnson & Johnson’s brand pages and see how it is inspiring teens to have the courage to #seetherealme: