Oishi, the brand that has been bringing fun snacks to Pinoys of all ages for more than three decades, reminds us of how we love their wide array of products via a new catchy campaign together with one of the country’s most promising TV personalities.

The Oishi ‘O, Wow!’ campaign is calling the youth to “open up to everyday surprises”—to have an open attitude that embraces life’s surprises, from the simplest to the grandest. A chance encounter, a great idea, some exciting news, a beautiful smile, or simply being deceived by vegetarian chicharon. Oishi is about delightful, unexpected moments that make you go, “O, Wow!”

And what better way for Oishi to share this message than with the young and talented Elmo Magalona.

We are very excited to have Elmo as the ambassador of the Oishi O, Wow! campaign,” said Shera Tiu, Liwayway vice

-president for marketing. “Elmo is young, creative, and he loves what he’s doing! Just like the brand and the people behind it. We admire his positive attitude and that he’s very close to his family.”

Elmo, a self-confessed Oishi muncher since he was a kid, is more than excited to have been singled out as the new Oishi brand endorser. “I’m really happy to be part of the Oishi family. I’ve been enjoying their products since I was a kid. And now I’m looking forward to all the work that I will be doing with them,” Elmo enthused.

“It’s one of those wonderful moments when you are just going about your usual day to day activities and all of a sudden, out of nowhere or for no particular reason, something just gives you a pleasant surprise,” said Elmo about his own take of an ‘O, Wow!’ moment. “This surprise can be a thing, an incident, or even a person.”

Elmo’s presence in Oishi’s latest campaign will surely bring Oishi to a higher plane and connect to a younger and more adventurous generation. Over the years, Oishi has evolved to become a force to reckon with in the fun snack category. Oishi always surprises with products that create new categories and blur boundaries – such as super-sized individually-wrapped wafer sticks (Wafu), gourmet-flavored potato chips cooked in sunflower oil (Gourmet Picks), and vegetarian chicharon made out of green peas (Marty’s), and now real chicharon made with lean pork rind that’s baked and not fried (Baked Porky Popps)! Oishi is known for its creative approach to product development that makes you go “O, Wow!”

Though this is only the beginning, Oishi will bring smiles on people’s faces with another surprise concert at theTrinomaActivityCenterwith three of the biggest names in entertainment, Pinoy rock band Callalily, Singer actress Julie Anne San Jose and Oishi’s O Wow! Campaign endorser Elmo Magalona.

With Elmo at the forefront of the ‘O, Wow!’ movement, more and more people will surely get into the Oishi bandwagon and experience a different kind of high with every pouch of high quality Oishi products.

Share us your O Wow! Moments on Twitter using the Oishi O Wow! Hashtag #OWow #Oishi  and like us on facebook http://www.facebook.com/oishi.ph .